Master in Business Design in partnership with The Coca-Cola Company – September 2017

Brief

Candidates are asked to identify new business opportunities leveraging the current Coca-Cola brand values. The new business proposal will reach outside of the food and drink industry segments. Winning proposals will be visionary yet feasible, innovative yet implementable with today’s technologies and current infrastructures.

The new venture could consist in a product, a service, an ecosystem, an experience, etc. It could be done as a co-branding or partnership with another brand. In that case, particular attention and sensibility will have to be paid to the strategic branding aspects in order not to dilute the image and reputation of the Coca-Cola brand.

Candidates will clearly highlight the rationale of the new proposal and how it is building on the existing brand DNA and vision; the balance between creative and business aspects and finally the benefits for consumers, Coca-Cola and the potential partner.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:

Apply now

or sent by e-mail to [email protected]

Paper works must be sent to:

Domus Academy Entrepreneurship through Design Competition Master Program in Business Design Via Darwin, 20 – 20143 Milan – Italy

When you submit your project, you will receive a confirmation within 48 hours that your submission was received. If you do not receive a confirmation, let us know at: [email protected]

Prizes

• One scholarship covering 60% of the total tuition fee of the Master Program

• One scholarship covering 50% of the total tuition fee of the Master Program

• One scholarship covering 40% of the total tuition fee of the Master Program

• Two special mentions covering 20% of the total tuition fee of the Master Program

Deadline

The works must be mailed to Domus Academy by and not later than 7th April 2017. Candidates will be informed about the results of the competition by e-mail on 4th May 2017.