The IDM Student Marketing Competition gives students a taste of what it’s really like to work for an advertising agency.Students will work on a campaign for a well-known industry brand and the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.

How does it work?

Under the supervision of a lecturer, students work in teams of 3-6 to tackle the client brief.

The brief invites solutions that cover all aspects of direct, data and digital marketing and there's a chance that if the client likes what is presented to them, they'll use it in a live campaign.

Each competition entry will be judged by a panel of marketing professionals, as well as the client, and three finalists will be invited to pitch their ideas face to face.

The winner of the competition will be announced at a summer networking reception, taking place in Central London.

2017 Sponsor and prizes: 

This year’s competition is sponsored by The Economist.

The brief invites students to explore ways of increasing the publication’s female readership and the winning team will be rewarded with a cash prize of £1500.

How to enter:

To enter the competition you will need to

Step one: read the brief 

Step two: submit your entry

About the IDM Student Competition:

The competition gives students the chance to work on a challenging and real-life assignment. It is also used by lecturers as a valuable teaching resource on marketing and business courses. Previous competition sponsors include T-Mobile, Guinness, Toyota, Nestle, Student Beans and BMW. The 2016 competition was sponsored by Virgin Money Giving.

View last year’s winning entry

For any further questions about the competition please email [email protected]