You got ideas to boost driver’s experience ? Social media, new technologies and digital are your playground ?

This competition is custom-made for you !

In the context of a very competitive environment, ALD Automotive, the leader on the car renting & fleet management market, wants to develop the relationship with its drivers through offering them a tailor-made experience, as well as to anticipate the evolution of the connected car thus being part of those who will shape the future.

Form your team and participate to win $4,500 per member.

Your mission

Students from various fields – developers, designers, business developers, sales representatives, marketers, etc. – all of you are welcome to join THE DRIVER EXPERIENCE CHALLENGE !  

Centered on the customer’s experience, an innovative service or a new digital application your suggestion should enable the drivers to use it wherever they are and whenever they need it as well as make their mobility as smooth and seamless as possible.

The solution, service or idea you imagine, should thus improve the driver experience in one of three phases of the “customer’s journey”: before driving, during driving or after driving.

Deliverables

You have the possibility to offer a broad choice of solutions as long as they are designed to improve driver's experience, for example:

- Web App

- Mobile App,

- Website

- Vidéo concept

- Connected service (able to work with a smartwatch for example)

- Connected Car

- Slides presentation

Of course, this list is not exhaustive! Let your imagination run free to set up ambitious, innovative and relevant projects! The teams with the best projects will have the opportunity to present their ideas in front of ALD Automotive teams and perhaps to revolutionize the driver experience!

Join the platform and build a multidisciplinary team of two to five members before November 15. Together, send a 3 slide PowerPoint presentation of your idea to be selected by the jury. You will then be mentored by experts to go further in your project and win the first prize.

More information please check here