Đóng góp ý kiến và báo lỗi phiên bản mới tại đây

[Online] Khoá Học Miễn Phí Về Marketing Cơ Bản Từ Đại Học British Columbia 2017

Hết hạn

The University of British Columbia is a global centre for research and teaching, consistently ranked among the 40 best universities in the world. Since 1915, UBC's West Coast spirit has embraced innovation and challenged the status quo. Its entrepreneurial perspective encourages students, staff and faculty to challenge convention, lead discovery and explore new ways of learning. At UBC, bold thinking is given a place to develop into ideas that can change the world.

Course: Introduction to Marketing

Learn the fundamentals of marketing, including strategies and tools used across industries.

 

About this course

Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy and more.

Learn through the award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.

This course is for anyone interested in marketing.

 

What you'll learn

  • Develop a basic customer segmentation system
  • Effectively target customer segments and position your product or service in the marketplace
  • Begin to understand the psychology of consumer decision making
  • Develop pricing strategies that maximize profitability
  • Define appropriate channel systems and go-to-market efforts
  • Understand how marketing metrics can benefit your business
  • Build effective communication efforts with customers

 

Length: 6 weeks

Effort: 3-4 hours per week

Price: Free

Level: Introductory

Language: English

Institution: UBCx

Subject: Business & Management

Video Transcript: English

Prerequisites: None

 

Apply for this course: https://www.edx.org/course/introduction-marketing-ubcx-marketing1x

Hết hạn

4,789 lượt xem