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    Xanh Da Trời@Sự Kiện

    public6 năm trước

    [Online] Khoá Học Miễn Phí Về Cách Truyền Đạt Thông Tin Thuyết Phục Và Hiệu Quả Từ Đại Học Purdue 2017

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    One of the four best public universities in the US, Purdue delivers an engaging learning experience and a world-class degree. The Colleges and Schools at Purdue University have been dedicated to preparing students for a competitive job market.

    Understand what makes message persuasive and how to develop persuasive messaging

    What makes one message more convincing than another? In a noisy world, knowing the answer to this question is crucial. In this course, you will discover the processes strategic communication professionals in fields such as public relations, marketing and advertising use to develop persuasive communication. More importantly, you will learn strategies for evaluating your own organisation’s efforts at developing more persuasive messaging strategies.

    What topics will you cover?

    • What is strategic communication?
    • What are “persuasive campaigns” and “persuasive messages”?
    • Tailoring messages to specific audiences
    • Message factors that impact message persuasiveness
    • How media choice impacts persuasiveness?
    • Assessing and evaluating message effectiveness
    Duration: 3 weeks - 2 hours per week - FREE online course

    What will you achieve?

    By the end of the course, you'll be able to...
    • Describe the key elements of a persuasive message
    • Identify audience characteristics that need to be taken into account in persuasive message design
    • Evaluate message strategies that are most likely to be persuasive in a given situation
    • Identify media that will maximise message effectiveness
    • Develop strategies for measuring campaign and messaging success

    Who is the course for?

    The course is ideal for anyone considering postgraduate study, such as Purdue’s three-course online Graduate Certificate in Strategic Communication Management or ten-course online Master of Science in Communication.   Please go the course link for further information.
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