UC Davis is the home of the Aggies — go-getters, change makers and problem solvers who make their mark at one of the top public universities in the United States.

Since we first opened in 1908, we’ve been known for standout academics, sustainability, and Aggie Pride as well as valuing the Northern California lifestyle. These themes are woven into our 100-plus-year history and our reputation for solving problems related to food, health, the environment, and society.

Our 5,300-acre campus is in the city of Davis, a vibrant college town of about 68,000 located in Yolo County. The state capital is 20 minutes away, and world-class destinations such as the San Francisco Bay Area, Lake Tahoe, and the Napa Valley are within a two-hour drive.

Course: The Strategy of Content Marketing

Starts on August 28, 2017

About this course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably.

Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Level: Intermediate

Commitment: 5 weeks of study, 2-3 hours/week

Language: English

Please go to the course link for further detailed information and enrollment: https://www.coursera.org/learn/content-marketing