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[Online] Khoá Học Miễn Phí Về Marketing Cơ Bản Từ Cao Đẳng Babson 2017

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Founded in 1919, Babson College is the top-ranked college for entrepreneurship education. We believe that entrepreneurship is the most positive force on the planet for generating sustainable economic and social value, and Babson is a dynamic living and learning laboratory where more than 3,000 students from over 70 countries work together with faculty and staff to address the problems of business and society. In our collaborative community, students gain the fundamental business skills and liberal arts knowledge necessary to cultivate an entrepreneurial mindset. They then use that mindset to put what they learn into practice, making an impact on campus and around the world.

 

Course: Marketing Fundamentals: Who Is Your Customer?

Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.

Self-Paced

 

About this course

In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty and enthusiasm for your product or service.

If you’re starting or running a business, identifying and targeting your consumers is the single most important decision you can make. Business leaders often wrongly believe that every customer is a good customer. This is not always the case; knowing which customers to let go of is just as important as finding customers. In this marketing course, you will learn how to assess the value you provide to the consumer as well as the value the customer offers your business.

The course will also provide you with a toolkit you can apply to real world situations. Topics include:

  • the marketing mix
  • segmentation
  • targeting and positioning
  • marketing strategy
  • consumer behavior

Marketing is often an afterthought for entrepreneurs as they focus on getting their venture off the ground. You will learn how marketing is a vital part of launching a successful business, and for keeping one running, and how marketing concepts can be applied to entrepreneurial situations. By the end of the course, you will be thinking about marketing strategically in order to grow your business, rather than as a tactical cost.

This course is part of the Business Principles and Entrepreneurial Thought XSeries.

 

What you'll learn

  • How segmentation, targeting, and positioning methods can be used to acquire customers
  • How to use the marketing mix; product, price, promotion, and place
  • Consumer behavior and how you can leverage market data to grow your business
  • How to use marketing strategies to position your company for maximum value creation

 

Length: 4 weeks

Effort: 4-6 hours per week

Price: FREE

Institution: BabsonX

Subject: Business & Management

Level: Introductory

Languages: English

Video Transcripts: English

Prerequisites: None

 

Apply for this course: https://www.edx.org/course/marketing-fundamentals-who-customer-babsonx-bpet-mktx-0#!

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