In 1881, American entrepreneur and industrialist Joseph Wharton established the world’s first collegiate school of business at the University of Pennsylvania. Today, Wharton has expanded the scope of this vision to become the most comprehensive source of business knowledge in the world — with over 235 faculty members, 96,000 alumni, 5,000 students across 10 academic departments, 20 research centers, and more than 9,000 executive education participants annually.

Wharton online courses are designed to help learners change their careers and lives. Whether you’re looking to explore a single subject or build a foundation for future academic or career pursuits, these courses, taught by faculty from one of the top business schools in the world, provide you with the fundamentals of business and management.

Course: Viral Marketing and How to Craft Contagious Content

Starts on 23 October 2017

About this course

Ever wondered why some things become popular, and others don't?

Why some products become hits while others flop?

Why some ideas take off while others languish? What are the key ideas behind viral marketing?

This course explains how things catch on and help you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behaviour to catch on.

Please go to the course link for further detailed information and enrollment: Viral Marketing and How to Craft Contagious Content.