Beiersdorf là một công ty chăm sóc da với hơn 150 chi nhánh khắp toàn cầu. Sự thành công trên thị trường quốc tế cùng với những thương hiệu mạnh: NIVEA, là một ví dụ điển hình, là một trong những thương hiệu chăm sóc da hàng đầu thế giới và có mặt tại hơn 200 quốc gia khắp thế giới.
- Assisting Line manager for developing overall marketing strategy, annual business plan
- Generate insights
- Developing winning innovation, communication based on Consumers Insights to grow the product line
- Executing the category's plans, alignment with Trade Marketing and Sales
- Achieve brand images by controlling the brand communication
- Implement and interpret market researches to withdraw business implications
- Competitors analysis and withdraw business implications
Brand Image & Brand standard
- Establish and control brand standards in the areas of product, packaging, price, consumer relationships and other communications
Promotion & Trade plane
- Devise and implement consumer promotion plans.
- Improve brand profitability through identifying and implementing cost control opportunities
- Lead, train and develop, conduct performance review with subordinates to build up the efficiency of the team
- Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share
- Take other assignments from Product Manager/Group Product Manager as requested
- University degree in Marketing/Economics/Business Administration/ Finance
- At least 01-year experience in same position in marketing field.
- Having experience in planning product launch, including ATL & BTL activities (TVC, Activation, PR, Digital)
- Actively taking care of his/her skin. Have basic knowledge about skin care.
- Active on online platform & social network
- Fluency in bothEnglish & Vietnamese
- Passionate, dynamic
- Growth mindset
- Driving for results
- Effective planning, time management, presentation, negotiation & project management
- Persuasive & effective communication cross functions
- Problem Solving Skill
- Be able to work independently.
- Good critical & analytical thinking
- Job Level Experienced (Non-manager)
- Salary Competitive
- Industry: FMCG - Household / Personal Care
- Location: Ho Chi Minh
- Job Type Full-Time Permanent
Beiersdorf Vietnam is one of more than 150 international affiliates of the cosmetics company Beiersdorf AG which is based in Hamburg, Germany. We are global skincare market leader with successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. In Vietnam market, we are specialized in NIVEA and Eucerin.