FrieslandCampina is the leading dairy company in the market with more than 130 year experience in dairy technology. The company is very successful in Vietnam during the last 15 years with its famous brands such as: DUTCH LADY, FRISO, YOMOST, FRISTI, COMPLETA…

Members of FrieslandCampina are professional throughout the dairy chain, from farming, processing, producing, and distributing to the consumers. We highly value cooperation among the members, a spirit of togetherness and partnership. We are a global company with a strong local focus, working closely with people and communities where we operate. We take ownership of our actions, building a culture of trust, integrity and inspiration for all of our members.

1. [HCM] Social Media Executive (6-Month-Contact)

• Hết hạn nộp:16/09/2017

Phúc lợi

•  Xe đưa đón
•  Chăm sóc sức khỏe
•  Đào tạo
•  Tăng lương

Mô tả Công việc

1. Social Management: Daily social media (Facebook/Instagram) media management for Yomost brand:

• Responsible for day-to-day management conversation with our consumer on brand social media (FB/Instagram); ensure timely responses, stimulate direct conversation with fans; ensure brand voice is carried out across social media channel consistently, engagingly and in a fun-innovative way.
• Create and publish real-time interactions/replies in our consumer’s voice that is engaging to our consumers, fans and influencers.
• Establish a recognizable and unique voice that speaks effortlessly to the target audience, that sets the foundation for our community and match with brand personality.
• Supervise and analyze social listening tool to see brand performance toward published content to propose how to improve and achieve content Excellency in digital for brand.

2. Content/Media Strategy & Development for social channels:

• Monitor conversations and listening topics to advise brand on content creation.
• Stay current with trends and social hypes to make recommendations that are relevant for the brands social/digital presence.
• Understand brand full year communication message, brand essence, brand role & target consumer insight.
• Propose and develop digital content strategy (in-line with brand communication strategy), proposed content format, content pillar and lead and oversea creative agency (from ideas, planning, delivery) to execute from ideas into real posts, ensuring engaging, relevant and up-to-dated content.
• Support brand manager in providing youth insight in digital, in creating hero content (mini clips, cinema-grapth, photo shoot etc.)
• Build best practices and guidelines to improve content, engagement and brands voice in order to build brand in digital, aiming for Yomost to become no1 most engaging brand in digital.
• Lead & supervise media agency to implement relevant digital media buying for published content, together with brand manager.
• Join weekly WIP between brand-media-creative to supervise and report work deliverables for Brand Manager & Digital Development Manager
• Prepare monthly report on content performance, digital media buying & propose initiative to improve on social media marketing for brand.

3. Supervise & lead other digital assets (Youtube, Website) & Others:

• Supervise and lead other digital assets, implement analytic tools (Google Analytic, Search, Youtube Insight) to provide insight for brand for improvement.
• Other innovative digital based project (Digital brand health tracking online, Augmented Reality, digital trial and purchase online to offline etc.) to be assigned later upon performance of candidate.

Yêu Cầu Công Việc

• University Bachelor’s degree
• 0-2 years of working experience
• Passion for online trends & social media
• Creative & catchy with an eye for details
• Team player
• Excellent written/oral communication, presentation skills
• Constant curious to find new ways to approach creative and analytics problems
• Ability to work independently while keeping the team informed on progress
• Ability to prioritize work and meet tight deadlines with a flawless result focus

Thông tin khác

• Bằng cấp: Đại học

• Độ tuổi: Không giới hạn tuổi

• Hình thức: Thời vụ/ Nghề tự do

Liên hệ:

Email: [email protected]

Địa chỉ: Bitexco Financial Tower, 02 Hai Trieu Street, District 1, Thành phố Hồ Chí Minh

Điện thoại: +84-28-3915 6256

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