An international beer enjoyed by millions of people the world over, the Heineken name has become synonymous with premium quality beer. No wonder why the Heineken brand was elected the Dutch “Brand of the Century”. Heineken is a lager beer with 5% alcohol by volume. In the market, Heineken is available in 330ml cans, bottles & Heineken draught.

Mô tả công việc

Planning & Implementing all marketing programs, OTIF 

• Develop comprehensive and integrated marketing program plans which includes objectives, target audience, key messages, metrics, program schedule and budget tracking consistent with long-term brand goals.
• Develop brand proposition platforms and develop and oversee execution of/execute marketing activities in line with brand strategies.
• Develop insightful post campaign reports &evaluations
• Support on media planning, buying and evaluation
• Plan and execute POS & premium developments, usage guidelines and stock management
• Support and work with advertising and other related activation agencies for strategic planning, creative and campaign development and implementation 
• Track and evaluate performance of various promotions and brand health through quantitative and/or qualitative analysis, including periodic monitoring of throughput sales. Analyse results and revise program elements to improve results, as necessary
• Plan & execute all sponsorship activities based on the brand plans to build up the brand awareness for target customers/consumers.
• Support on budget management to ensure timely performance of activities according to set budgets

Contributing to crossed-functional project(s) 

• To plan, and collaborate with project team members on timely important planning, development and implementation of all crossed-departmental projects relating to through-the-line campaigns, and to monitor, track and conduct post campaign reports to capture results and identify areas for future improvements. (Cycle Plan Process). 
• Assist on the development of plans and reports required in the BPM process & review
• Support on innovation led projects where needed
• Support in other ad-hoc cross functional projects where necessary 

Promoting consumer awareness on Heineken brand

• Understand customer behaviour so as to support the activities/ events to enhance customer awareness on Heineken brand

Yêu cầu công việc

• University Degree. Business Management / Marketing/ Marketing communication
• At least 1-2 year experience in brand management in FMCG/ advertising agency.
• Two or more than 2 years as Brand Assistant/ Brand Officer in FMCG will be an advantage.
• Good communication and negotiation skills.
• Creativity.
• Good time management.
• Demonstrates initiative and action oriented.
• Good spoken and written English.

Quyền lợi Ứng viên

•  Insurance
•  Travel opportunities
•  Incentive bonus
•  Health checkup
•  Training & Development
•  Salary review

Cách thức ứng tuyển: TẠI ĐÂY

Please note that only short-listed candidates will be contacted for interviews.