Product-market fit refers to a situation in which a company's target customers are purchasing, utilizing, and recommending the product in sufficient numbers to support the product's expansion and profitability. This means that a firm is able to find a good market and provide a product that can satisfy that market. In this course, learners will learn how to examine a practical methodology that uses five essential elements to identify product-market fit in order from bottom to top, starting with your target client and moving through their unmet needs, your value proposition, your feature set, and finally, your user experience (UX). This approach will help you to explain, test, and amend your core hypotheses about your product and the market, thus establishing and enhancing your product-market fit. 

What you will learn:

• Market the right customer markets
• Recognize undesired customer needs
• Determine business's value proposition
• Define specific features of Minimum Viable Product (MVP)
• Examine business's MVP by customers' data
• Implement an integrated program for Product-Market Fit

About the course:

• Platform: EdX
• Language: English
• Format: 100% Online
• Duration: 4 weeks (2-3 hours/week)
• Instructor: James Green

Enroll course here