HubSpot Academy is the worldwide leader in inbound marketing and sales education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training. Now, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement, with over 60,000 awarded annually. The courses developed by the Academy experts are translated into four languages, and the award-winning certifications are completed by hundreds of people each day all over the world.

Course: HubSpot Academy Content Marketing Certification Course

Learn how to power your business with remarkable content.

Self-Paced

What will I learn?

• Implement a sustainable content marketing strategy for your business;
• Create a long-term content framework and strategy;
• Generate content ideas and execute them with effective writing and storytelling;
• Extend the value of content through repurposing;
• Effectively promote content and measure audience engagement;
• Once you've completed the course, head to HubSpot Academy to take the exam for free and receive the badge and certificate to add to your LinkedIn profile, resume, and more.

Requirements

This course is for anyone interested in growing their business, and their career, through content marketing. We recommend completing the HubSpot Academy Inbound Marketing Certification Course to build a fundamental understanding of the inbound methodology prior to taking this course.

Description

So what is content marketing, anyway?

Content marketing is a marketing strategy that centres on creating, publishing, and distributing content for your target audience - usually online - the goal of which is to attract new customers.

Why is content marketing so great?

• It's cost-effective because your content continues to deliver value (website traffic and leads) long after it's first created and published;
• It builds trust with your target audience by demonstrating your expertise and ability to solve their problem.

What will I learn in this course?

This course will teach you how to build scalable, repeatable processes for creating and promoting content that attracts website traffic and converts it into leads for your business. If you're creating content or managing content creators - this course will give you expert tactics for efficiently building your content library, and extracting more value from every content asset you create.

Who is the target audience?

• Marketers looking to advance their marketing career with an advanced certification;
• Marketing Leaders who want their team to get more value from every content asset;
• Entrepreneurs who need to grow their audience, and nurture their customers;
• Students looking for internships or full-time positions in digital marketing roles.

Please go to the course's link on Udemy for further detailed information and enrollment: HubSpot Academy Content Marketing Certification Course.