Vo Tran@Tuyển dụng
4 năm trước
[HCM] Colgate-Palmolive Việt Nam Tuyển Dụng Shopper Marketing Manager Full-time 2021







ABOUT US
The Colgate-Palmolive
company is a $US15.7 billion global consumer products company servicing 6
billion people in over 206 countries. We employ over 36,000 people worldwide
and our product portfolio includes such internationally recognized brand names
as Colgate, Palmolive, Optimism, Mennen, Irish Spring, Hill Pet Nutrition…
In Vietnam, we develop
our brands of Colgate Toothpaste and Toothbrush; Mouth washe, Palmolive shampoo
and shower cream. We believe our growth has only been possible because of
the strengths of our business and the quality of Colgate-Palmolive’s people.





1. Manage the annual category activity grid (NPD, media, sampling, consumer and shopper programs) for the subsidiary
2. Provide input to new product plan that is developed by Consumer Marketing in the Hub
3. Develop GTM plan for new products including selling story preparation, trade samples availability, KV adaptation to standard POP, product availability
4. Develop activation ideas on behalf of the hub when designated as the lead country
5. Develop local Shopper marketing programs (Retail Environment and Customer Collaboration)
6. Own and manage category/ shopper budget (on the ground activation)
7. Build expertise on touch points for Marketing activation planning and execution
8. Be the point of contact for Consumer Marketing in the Hub for translation/adaptation of POP materials
9. Build shopper knowledge and Insights, support RM Team leader for insights prioritization
10. Responsible for competitive and Local Intelligence
11. Conduct category analysis to identify opportunities in the market and recommend plans/activities to grow business and share
12. Own the country category perspective, within the monthly CBP discipline process
13. Coordinate regular ROI, ROMI and ROO review
14. Develop category knowledge bundle book
15. Work with RE manager to activate Category Growth Drivers in the customers plans, RCD process, shopper marketing programs
Send CV to email [email protected] with Position_Full name
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