As a Social Media Content Executive of Vietnam you will be responsible for social media performance delivery and analysis to maximize the revenue of SME Vietnam repertoire.

You will be responsible for social media strategy and execution to establish a strong digital ecosystem strategy and execution across different social media platforms including but not limited to Facebook, Instagram, Twitter, TikTok and YouTube etc. The ideal candidate should have strong intellectual curiosity for and passion in the latest digital products and be in-tune with latest music culture and trends. You should also have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization (SEO) for online content. The main purpose of the role is to promote SME’s local artists and local repertoire on social media, building their presence and increasing their follower base, as well as to strengthen SME online presence, increase brand awareness through effective social media strategies and campaigns to deliver sustainable growth.

What you will do:

• Build and support SEO strategies, including content marketing projects.
• Identify habits of our online audience and suggest ways to reach a broader audience.
• Maintain a cohesive strategy and execute across all platforms to increase SME’s local repertoire awareness in the Vietnam market.
• Collaborate and lead marketing campaigns, leverage emerging social networks, features and trends in social media and relevant tools locally.
• Plan & implement creative, innovative, and effective social media campaigns to drive audience engagement and strengthen SME’s and SME’s local artists’ social media presence in Vietnam.
• Stay abreast on current and trending topics and use them to create social media content that helps SME’s local repertoire and artists stay relevant.
• Actively build good relationships and network with media/social media partners.
• Work closely with marketing and digital team to deliver data-driven creative through the right media choices to drive performance.
• Create and produce engaging and dynamic graphic and video content that promotes fan interaction, and increases and encourages fan participation.
• Regularly measure and evaluate social media activity and campaign effectiveness and report on performance results and insights.
• Ensure the social media knowledge of the Vietnam team is up to date through regular knowledge sharing & transfer.

Who you are:

• Degree or above in Digital Media, Marketing, Journalism, Cultural Studies, Music Business or related fields
• Minimum 1-2 years of experience in a content creation, digital marketing role or entertainment related business in online media or advertising agency, passionate music fan and love music
• Strong track record of success in launching artist, music content and marketing communication campaign in Vietnam
• Experienced in using social media analytics tools
• Strong team player with a digital first, customer-centric mindset
• Excellent “Storytelling” presentation skills
• High attention to details
• In-depth understanding of SEO, keyword research and Google Analytics
• Ability to generate and execute creative and innovative ideas to generate buzzworthy coverage
• Strong stake-holder engagement with excellent communication and interpersonal skills
• Well-versed of Vietnam market music culture and it’s consumer behavior
• Passionate about music and armed with a growth mindset and entrepreneurial edge
• Resilient, with the ability to work under pressure in a changing environment
• Fluent spoken and written Vietnamese language skills
• Proficiency in conversational English

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• We invest in your professional growth & development

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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