Hơn 100 năm thành lập, L’Oreal là tập đoàn chuyên về mỹ phẩm và chăm sóc sắc đẹp hàng đầu thế giới. Thương hiệu L’Oreal Paris đã có mặt tại hơn 120 quốc gia với các dòng sản phẩm về chăm sóc tóc, chăm sóc da và trang điểm dành cho đại chúng.
A/ KEY JOB ACCOUNTABILITIES:
- Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship. Develop one’s product, market and consumer expertise and knowledge of one’s organisation.
- Collect and analyze consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products and animate core catalogue - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt the communication material (imagery, digital, point of sale) - Mobilise and collaborate with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage PPP budget and ensure sales forecast accuracy
- Effectively prepare clear messages for the senior management to present to senior management
- Develop one’s knowledge of the L’Oreal organization, get to know the culture, develop one’s expertise in marketing, project management, operational excellence with one’s manager and team support Specific to selective divisions:
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)
- Implement media and promotion plans and ensure implementation of trade marketing plan
B/ PROFESSIONAL & TECHNICAL COMPETENCIES:
MARKET & CONSUMER INSIGHT
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights
- Thinks brand strategy
- Imagines disruptive products & services
- Develops integrated campaigns that work
- Integrates retail & shopper expertise
- Delivers excellence with agility and rigor
- Integrates sustainable, business consciousness
- Creates collaboration for bigger success
(*) Note: Please indicate YBOX.VN as the source of recruitment news in your email or cover letter. Only selected candidates will be contacted.
Hợp Tác Cùng YBOX.VN Trong Tuyển Dụng, Truyền Thông Miễn Phí - Trả Phí Theo Yêu Cầu tại http://bit.ly/YBOX-Partnership.
435 người xem