Role Introduction

• To support the Regional Marketing Team in the Customer Travel, Lifestyle, and Cargo pillars and coordinate with local agencies to adapt regional and global materials for effective local use.
• To support the Regional PR and Social Media manager to shape positive public perceptions, enhance brand reputation and manage crises effectively.
• To protect and promote the brand reputation of the Cathay Pacific group across all media platforms (traditional, digital, and social)
  
  

Key Responsibilities

Insights Gathering and Reporting 

• Provide stakeholders with insights into local marketing intelligence, activities, and/or news.

Localisation 

• Execute global and regional campaigns in local market and ensure that these campaigns are adapted according to local culture and sensitivities.
• Assist with the organisation of local sales and trade events if required

Marketing 

• Develop and deliver local marketing campaigns to drive commercial objectives in the Customer Travel, Lifestyle and Cargo pillars

• Function as a brand custodian and ensure that internal and external marketing materials are brand compliant.
  

• Ensure local collateral stock levels are maintained appropriately
  

GENERAL JD - BIM - Marketing and PR Executive - Level A - IC (J50038) - V12 03 July 2024

Loyalty

• Identify, develop, and deliver local earn and burn opportunities that are jointly agreed with Regional and Head Office.

• Execute initiatives to promote the Cathay membership programme and acquire new members.

• Support Cathay member engagement initiatives as required.

Public Relations

• Build and maintain strong relationships with local media (traditional media, key opinion leaders/influencers)

• Identify opportunities to positively profile senior management, such as through interviews, public speaking engagements and social media. Draft talking points/content.

• Organise and support local PR events.
  

Social Media

• Suggest social media content with local insights and local language requirements and work with regional team and agency for delivery

• Adapt suitable global and regional social media content for local use Corporate Social Responsibility

• Coordinate logistics and local participation as and when required

Customer Relations

• In Outports where there is no dedicated Customer Relations role, the Marketing and Public Relations role is expected to take ownership of CRD case handling including:

• Act as the point of escalation to address complex responses, special and legal cases

• Assist to prepare templates and responses in the local language
• Work with local legal counsel and regulatory bodies in handling special cases as required Help to build, strengthen and protect the brand by responding to complaints in a timely and professional manner

E&A

• Emergency and Accident and Crisis Response responsibilities as required
  

Requirements

Academic Qualifications

• Certification in Marketing, Communications, or Advertising.
  

Knowledge, Skills, Training And Experience

• Minimum one year’s experience in a marketing and/or Public Relations enterprise
• Fluent in spoken and written English. Fluency in local language and/or Mandarin is a bonus.

• Good understanding of the local media landscape (mainstream and social).
• Ability to work under pressure and to meet tight deadlines, ensuring speed to market whilst maintaining quality of work.

• Capable of working outside of office hours in response to urgent Corporate Affairs matters
• Capable of working on multiple projects simultaneously
• Highly organised with a creative eye for detail, and possess a strong passion for marketing.
• Strong interpersonal and communications skills
• Discreet individual, who can be trusted with confidential material

Applications close: Thursday 18 July 2024

APPLY HERE