Direct Report: Head of Marketing

MAIN ACCOUNTABILITIES:

1. Building the Business:

• Responsible for the development and delivery of all menu management strategies and plans from concept through product development cycles and finally handover to Supply Chain (Menu Innovation) across assigned McDonald’s brands and/or projects, using creativity, sound logic and rationale to build long term brand equity and profitably drive sales.
• Coordinates the development for menu plan, new product development from current to 3 years planning.
• Delivers the current and 1-year product and menu development plan.
• Drives and identifies innovative, best-in-class ideas, concepts, and menu (food and beverage) trends that feed into the shaping of future business plans.
• Identifies global and/or regional menu concepts for local test/launch applications.
• Acts as the consumer and strategic champion. Consistently and persuasively communicates the objectives and strategies of the marketing plan to key stakeholders.
• Manages the menu roadmap including prioritization, adherence, and delivery to timelines and cross-functional team communication.
• Converts menu roadmap into product/ value/ promotion calendar with clear KPIs & target
• Manages product mix and identify opportunities to optimize guest counts, sales, and profitability and take actions against these opportunities
• Assists in the implementation and completion of consumer research projects and store trials with new menu items and concepts.

2. Organizational Capacity

• Manages multi-faceted projects, demanding project schedules, and critically short lead times while providing strong skills in a calm and focused environment.
• Be accountable for the prioritization of menu initiatives. Addresses barriers to achieving results and sources of lagging performance.
• Monitors organizational resources to ensure that strategic priorities are achieved and the business plan is fully executed.
• Networks, communicates, and builds alignment with key stakeholders. Positively influences others and collaborates in ways that inspire others to take action and/or change perspective.
• Be an “ambassador” for Menu Management by building strong ongoing internal and external relations with key groups.
• Proactively periodic review of overall menu, determining deletions as required.

JOB REQUIREMENTS:

• 2+ working experience in creating and developing new menu items
• Working experience in F&B is a plus
• Strong communication skills - both verbal and written
• Ability to work on multiple projects and project management
• Advanced English skills
• Proficient in Microsoft Office (i.e. Word, Excel, PowerPoint, and Outlook)

BENEFITS:

• Competitive monthly salary
• 13th Salary, Bonus, and Phone Allowance
• 18 Days Annual Leave
• Full compulsory insurance package (BHXH, BHYT, BHTN, Bao Viet Insurance)
• Corporate external and internal engagement activities (Monthly Birthday, Away Day, Happy Friday)
• Discount 20% of McDonald's Meals to employees

Please send your CV to: [email protected] with subtitle [MCD - 0921] - Menu Management & Marketing Specialist - Full name before 22/9/2021