Someone@Tuyển dụng
6 năm trước
[HCM] Ngân Hàng Citibank Việt Nam Tuyển Dụng Chuyên Viên Digital Marketing 2018
Citi set its first
footprint into Vietnam before 1975 and then started up a representative office
in Hanoi in 1993. A year later, Citi became the first U.S financial institution
licensed for branch opening and full branch establishment in Hanoi. In 1998,
Citi opened the second branch in Ho Chi Minh City. Currently, the bank offers a
wide array of banking and financial services including corporate and investment
banking, treasury and trade solution services, commercial banking, consumer
banking, securities and transaction services.
Primary Location: Ho Chi Minh City
Job Function: Marketing
Description:
- Digital Media Management:
- Execute innovative
digital campaigns that deliver account targets, speak to our target audience,
are delivered on time and include competitive offers;
- Grow online
acquisition through effective targeting, creative, channel, partner and vendor
management;
- Manage all campaign
execution requirements, such as approvals, data briefs, agency briefs, creative
development, tracking and reporting;
- Identify and implement
improvements to digital lead fulfilment processes;
- Lead Optimisation:
- Work closely with the
Telesales team to develop an in-depth understanding of their channel, needs and
obstructions in order to improve conversion rates and turnaround times;
- Budget, Metrics &
Reporting:
- Prepare post
implementation reviews for each campaign and work through with stakeholders to
continuously improve on the quality of each campaign and inform future
strategies;
- Ongoing monitoring of
competitor and market trends to drive in-house and agency innovation;
- Stakeholder Management
& Liaison:
- Obtain analysis and
insights from Decision Management to drive continual improvement in targeting
and campaign results;
- Work closely with
media and creative agencies to execute campaigns, with a focus on creativity,
quality and cost;
- Build and maintain effective
relationships with all internal stakeholders, including Compliance, Product,
Legal, CitiPhone, Corporate Affairs to build a strong digital sales foundation.
Qualifications:
- Tertiary qualified in
marketing or related discipline;
- 1+ years in digital
marketing – understanding of search engine optimization, web analytics and
programmatic media buying a plus;
- Strong communication
skills in English and Vietnamese;
- Ability to manage
multiple campaigns and activities in a fast-paced environment;
- Ability to think
independently, analytically and logically;
- Ability to work well
in a multidisciplinary team environment, supporting multiple business and
developing collaborative relationships to achieve business goals;
- Ability to effectively
communicate with own team, internal stakeholders, suppliers and key
stakeholders to deliver high quality business outcomes;
- Ability to adapt to
change in a fast-paced environment.
For any further
detailed information and questions, please visit Citigroup's official careers
website: careers.citigroup.com.
(*) Note: Please indicate YBOX.VN as the
source of recruitment news in your cover letter. Only shortlisted candidates
will be contacted.
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Hợp Tác Cùng
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