Thứ Hai@Tuyển dụng
5 năm trước
[HCM] Website Mua Sắm Trực Tuyến Lazada Việt Nam Tuyển Dụng Campaign Planner 2018
Lazada.vn is part
of Lazada Group which operates Southeast Asia’s number one online shopping and
selling destination in Indonesia, Malaysia, Philippines, Singapore, Thailand
and Vietnam. Pioneering eCommerce in the region, Lazada provides customers with
an effortless shopping experience and retailers with simple and direct access
to the largest customer base in Southeast Asia.
Location: Ho Chi Minh City
Job Description:
Report to Category
Director, you will be responsible for:
- Plan and monitor solid year-round campaign
planning with clear segmentation for category (Electronics, Fashion, FMCG,
Mother & Baby, General Merchandise);
- Coordinate with Campaign Team on mega/ A+
campaigns with goal achievement;
- Lead A campaign for category with goal
achievement;
- Facilitate main category campaigns. Ensure
that all the Campaign and its landing pages are presented to the highest
standards, with the priorities of the customer front-of-mind. Ensure that
the relevant departments, categories, business functions are represented
and that appropriate product selections have been made;
- Develop the campaign marketing plan and
define processes for high impact deals hubs like New Arrivals, Bestsellers
and during Campaigns like Birthday, Shopping Festival 11.11, etc.;
- Conduct long and short-term traffic
planning that speaks to seasonal marketing strategies as well as long-term
objectives, online and offline;
- Regularly manage and oversee the campaign
Performance – daily, peak events, – working closely with Flash Sales Team
and Key Account Management Team;
- Partnering with Online marketing team and
Integrated Marketing, Guided Shopping team (Search, Ranking, Product
Badge) to plan, develop, execute and analyse marketing campaigns across
online and offline channels;
- Be a co-owner for the category campaigns,
working with Integrated Marketing and Product teams to improve customer
experience and build a robust, clutter breaking deals platform;
- Compile, analyse, and present performance
metrics and enlighten potential opportunities for program growth;
- Establishing guidelines and best practice
for the execution of category campaigns;
- Working with Customers Behaviour
Analytics/ Business Intelligence team, local finance teams and marketing
business intelligence teams to measure and report the results of your
efforts;
- Work with the Marketing Solutions team to
compile compelling sponsorship opportunities;
- Work with tech teams to drive
hands-off-the-wheel deals automation.
Requirements:
In order to success in
this role, you should ideally have:
- Qualifications in Business Administration
or Marketing;
- 3+ years of marketing/ product management
experience, handling marketing, promotions or loyalty programs for a
consumer facing, ideally e-commerce or retail business of significant
scale;
- An experienced planner and project
manager, with strong cross-team coordination skills. Must be comfortable
operating at different levels in the organisation, and across various
teams – retail, creative, finance, analytics, product and so on;
- Strong data-driven decision-making skills,
with demonstrated ability to dive deep into customer data and translate
insights into opportunities;
- Strong written and verbal communication
skills, ability to articulate ideas and persuade stakeholders;
- Ability to think and influence both
quantitatively and qualitatively;
- Strong organisational skills; able to
manage multiple projects simultaneously and strong attention to detail;
- An ambitious self-starter with excellent
communication and follow-through skills;
- Demonstrated ability and willingness to
roll up sleeves and execute to get the job done;
- Ability to work successfully in an
ever-changing environment with competing priorities;
- Demonstrated track record of creative
problem solving;
- Quick thinker with the ability to operate
with a commercial and customer-focused view;
- Fluent communication in both English &
Vietnamese.
How to Apply:
Please send your
application to [email protected] with
email subject [Lazada - 122018] Campaign Planner - Full Name.
(*) Note: Please
indicate YBOX.VN as the source of recruitment news in your cover
letter. Only short-listed candidates will be contacted.
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Hợp Tác Cùng
YBOX.VN Trong Tuyển Dụng, Truyền Thông Miễn Phí - Trả Phí Theo Yêu Cầu tại: http://bit.ly/YBOX-Partnership.
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