The Bosch Group is a leading global supplier of technology and services, in the areas of automotive and industrial technology, consumer goods as well as building technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in over 60 countries with over 375,000 associates all over the world. In Vietnam, Bosch is currently active with seven business divisions: Automotive Aftermarket, Drive and Control Technology, Power Tools, Security Systems, Terotechnology, Packaging Technology and Automotive Electronics. Furthermore, Bosch opened its first Software and Engineering R&D Centre of Southeast Asia in Ho Chi Minh City and an Automotive R&D Centre, located in Ho Chi Minh City in July 2014.

Location: Hanoi

Responsibilities:

• Responsible for retail chain store and user marketing;
• Development of umbrella retail marketing concept and respective implementation strategy with the aim to develop and increase retail brand visibility, in-store merchandising, promotion & POS brand appearance at retail;
• Responsible for setting up Power Tools flagship store, concept store and premium store;
• Development + coordination of retail marketing calendar;
• C-Budget efficiency management;
• Retail marketing intelligence – competitor activities, retail trends, user retail shopping behavior;
• Concepts and selection of retail service providers;
• Launching new products, shop front promotion and retail events at Power Tools stores;
• Implementing retail store’s KPIs;
• Ensuring and maintain store operation up-to-standard and process of Bosch Power Tools.

Requirements:

• Bachelor degree in Business Administration, marketing, commercial;
• At least 3-year experience at the relevant or similar position;
• Very high knowledge in B2B communication strategy and B2B buying behavior;
• Good understanding of the B2B Power Tools business processes (marketing & sales, business intelligence, master data management processes);
• Operational experience in local sales & marketing organization/ personal retailer network of advantage;
• High level of creativity, communication and implementation skills;
• Very high level of customer orientation as well as future-oriented thinking;
• Proactive work ethic with the ability to deliver results and meet challenging deadlines;
• Good communication skills;
• Good English skill both in oral and written.

How to Apply:

Please send your application to [email protected] with email subject [Bosch - 2018] Retail Marketing Executive - Power Tools (In-Store Merchandising) - Full Name.

(*) Note: Please indicate YBOX.VN as the source of recruitment news in your cover letter. Only short-listed candidates will be contacted.

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