Roche was one of the first companies to bring targeted treatments to patients. With our combined strength in pharmaceuticals and diagnostics, we are better equipped than any other company to further drive personalised healthcare. Two-thirds of our Research and Development projects are being developed with companion diagnostics. We are the world's number 1 in biotech with 17 biopharmaceuticals on the market. Over half of the compounds in our product pipeline are biopharmaceuticals, enabling us to deliver better-targeted therapies.
Function: Sales & Marketing
Subfunction: Sales Force
Division: Roche Pharmaceuticals
In your role as Product Specialist, you will report to District Manager and convey key product information to Health Care Professionals with required visit frequency to achieve set promotion/performance objectives. Your main responsibilities will be:
Implement hospital promotion plan through the collaboration with supervisor;
Map and set up database of objective customers & classification;
Approach the right customers at the right frequency with the right product message, all in line with company strategy;
Increase product acceptance of customers by effectively implementing marketing strategies and activities including (but not limited to) promotional educational activities, promotional interactions with individual customers;
Plan, organize and hold promotional doctor group presentation/meetings and promotional pharmacy group presentation/ meeting on a regular basis;
Provide prompt follow up on customer requests.
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