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Huong Doybox-verify

Leo, 1995

I've worked in Marketing field for 02 years, and experienced various roles from Branding, Communication, Community Cooperation & Development, as well as Product Operation. Within each role, I had the opportunity to learn different perspectives & approaches regarding product marketing. I am eager to learn & always looking for new challenges & projects so as to further develop my skills.

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District 10, Ho Chi Minh City, Vietnam



Product Marketing Executive @ Viettel Group

Viettel Complex Building, District 10, Ho Chi Minh City • July 2017 - Present

Executing Product Marketing strategies for Ereka! (ereka.vn) - an online knowledge-sharing platform developed by Viettel Cyberspace Centre (VTCC): - Branding: communicating a positive brand image for Ereka! to potential users: + Executing strategies following brand guideline. + Executing POSM, storekit, promotional videos to convey the story behind product brand. + Ensuring product brand exposure during online & offline events. - Ereka! product operating: + Users researching for insights. + Working with platform data & executing users acquisition & retention plans. - Community Collaboration & Development: + Making proposals. + Contacting & collaborating with individuals or organizations who allign with Ereka!'s operating strategies. + Contacting & collaborating with professional specialists to increase user volume with lowest marketing cost possible. + Leading Ereka! Seeds group which comprises student collaborators. Being responsible for external & internal communication for Viettel Cyberspace Centre (VTCC): - External communication: executing promoting videos for VTCC & all its products (Ereka!, virtual assistant, VTCC AI, Chatbot platform), organizing hi-tech events at universities, preparing brochure, name card, brand guideline, POSM, PowerPoint, operating VTCC website (vtcc.vn). - Internal communication: organizing competitions for staffs within the centre, preparing & printing VTCC internal documents. Content Marketing for SafeNet - a cybersecurity service - Operating SafeNet website (safenet.vn) - Preparing SEO-standard writings for SafeNet on safenet.vn - Executing social media plans to promote SafeNet

Achievements: Ereka!: successfully collaborated with Ho Chi Minh Communist Youth Union in promoting the "Cuoc thi Bien Dao" online competition which attained 50,000 users.

Content Marketing Collaborator @ VNG Corporation

District 11, Ho Chi Minh City, Vietnam • February 2017 - July 2017

Planning Facebook promoting contents for games: - Collaborating with marketing team in planning contents & managing game fanpages. - Preparing contents (both words & visuals) & supporting gamers on social media channels. - Planning & executing online competitions to connect with gamers on social media channels.


Founder @ Special Sports Training Club, Open University

97 Vo Van Tan, District 3, Ho Chi Minh city, Vietnam • 2013 - 2017

Founding a sports club for all fellow students within the program. Began firstly with badminton, then extended to other kinds of sports as well.

Member @ Special Training Student Committee, Open University

97 Vo Van Tan, District 3, Ho Chi Minh city, Vietnam • 2013 - 2017

Planning & organizing New students Welcoming events, Open University's camping festivals, Vietnamese Teachers' Day. Volunteering for "Mua He Xanh" program at ward Nha Be. Volunteering & MC at "Xuan tinh nguyen" program in Xuan Loc, Dong Nai.


Communication planning

Planning & distributing resources for integrated communication campaigns. Forming key messages for communication campaigns.

Planning branding strategies

Prepraring brand guidelines for all products. Ensuring brands being exposed to the public in a positive & effective way.


Co-working efficiently with other teams within the centre (e.g. Operation team, Product team, Design team & IT team) as well as external business partners.


TOEIC 735 (IIG, 2015)